Talented people are looking for jobs on your website, right now. Over half of them are doing it on a phone.
What are they going to find?
Here are 7 key things you should address if you want to successfully attract and engage job seekers on your company website.
Job seekers expect to find jobs on every company website they browse. It might seem obvious, but you need a link in either your main navigation, ‘About’ page or footer, that takes people to a page about careers. Job seekers expect to find information about your recruitment process, the career areas you offer, and current vacancies.
Typically with job applications, you’re asking for private information from job seekers such as name, address and phone numbers – and often answers to personal questions relating to health, previous convictions, etc. Sensitive data must be transferred over https. If your careers site shows a ‘Connection not secure’ message, then you’re taking a risk with job seekers’ personal data. process, the career areas you offer, and current vacancies.
Your careers website imagery can quickly look out of date or contain photos of people who no longer work for you. Ideally your HR team will own the responsibility of directly updating your content. Google will reward you in its search rankings if you keep your content fresh and relevant.